Quality   Style  Design

CONCEPTIAL IMAGERY  × CRAFTED WITH PASSION

To reflect and respond… to expect the unexpected… to develop a personal style…

Capture the decisive moment… Freeze action… record movement… and show the serenity of endless time… Identify shapes… Notice lines of direction and distance….

Emphasise lines of action and force… Find rhythm in patterns… Recognise the texture of form… Get a feeling for size and space… Shape… Line… Pattern… Texture… Scale… Form.

Arrange and compose pictures… to create balance… and imbalance. Choose the best viewpoint… the most effective angles. Unify by framing and cropping. Study the language of light. See light as the source of all colour. Sense the mood of colours… the beauty of black and white… the intensity of tonal values. Investigate the direction of light… soft and reflected… day and night… spring and autumn… winter and summer.